Sunday, 2 July 2017
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Friday, 30 June 2017
tv advert evaluation
TV advert evaluation
For my TV advert, my group rebranded the dove hand soap
beauty product to the younger generation. We did this because we didn’t think
that the product is mainly for older women and females. We thought that making
this product more suitable for the younger generation it would make them want
to buy the product without them thinking that they have to be older or maybe embarrassed
to buy the products.
The rebranding of the product consisted of Hannah being the
younger actor who was saying that normal soaps do not wash as good as the dove
hand soap product who are done by unilever. Then jazzes mother who was
advertising the hand soap bar to her after she had said that other soaps do not
do the job that she wanted them to do in the first place.
Therefore, with the advert I think that it went well, we
achieved the goal of the advert that was to rebrand it for the younger
generation and over the entire advert went well.
target audience questionnaire
Target audience questionnaire for re-branding of PG tips
(target audience are students)
1.
Do you thing that PG tips would be suitable for
students to drink?
Yes.
2.
What age range do you think tea drinkers mainly
are?
40+.
3.
How much do you think tea costs?
£2.70.
4.
Do you think tea is affordable for students?
Yes, depending on the brand of the tea.
5.
Do you think tea is a more feminine or masculine
drink?
If the tea were flavoured then more for females but normal
tea would be for males.
6.
What quantity of tea do you think students would
buy?
50 tea bags.
7.
Do you think students would buy flavoured tea
over normal tea?
Normal tea.
8.
Would students go for branded tea of the cheapest
on the shelves?
Cheapest as they are students.
Wednesday, 28 June 2017
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