target audience questionnaire

Target audience questionnaire for re-branding of PG tips (target audience are students)

1.       Do you thing that PG tips would be suitable for students to drink?

Yes.

2.       What age range do you think tea drinkers mainly are?

40+.

3.       How much do you think tea costs?

£2.70.

4.       Do you think tea is affordable for students?

Yes, depending on the brand of the tea.

5.       Do you think tea is a more feminine or masculine drink?

If the tea were flavoured then more for females but normal tea would be for males.

6.       What quantity of tea do you think students would buy?

50 tea bags.

7.       Do you think students would buy flavoured tea over normal tea?

Normal tea.

8.       Would students go for branded tea of the cheapest on the shelves?

Cheapest as they are students.