Sunday, 2 July 2017
Saturday, 1 July 2017
Friday, 30 June 2017
tv advert evaluation
TV advert evaluation
For my TV advert, my group rebranded the dove hand soap
beauty product to the younger generation. We did this because we didn’t think
that the product is mainly for older women and females. We thought that making
this product more suitable for the younger generation it would make them want
to buy the product without them thinking that they have to be older or maybe embarrassed
to buy the products.
The rebranding of the product consisted of Hannah being the
younger actor who was saying that normal soaps do not wash as good as the dove
hand soap product who are done by unilever. Then jazzes mother who was
advertising the hand soap bar to her after she had said that other soaps do not
do the job that she wanted them to do in the first place.
Therefore, with the advert I think that it went well, we
achieved the goal of the advert that was to rebrand it for the younger
generation and over the entire advert went well.
target audience questionnaire
Target audience questionnaire for re-branding of PG tips
(target audience are students)
1.
Do you thing that PG tips would be suitable for
students to drink?
Yes.
2.
What age range do you think tea drinkers mainly
are?
40+.
3.
How much do you think tea costs?
£2.70.
4.
Do you think tea is affordable for students?
Yes, depending on the brand of the tea.
5.
Do you think tea is a more feminine or masculine
drink?
If the tea were flavoured then more for females but normal
tea would be for males.
6.
What quantity of tea do you think students would
buy?
50 tea bags.
7.
Do you think students would buy flavoured tea
over normal tea?
Normal tea.
8.
Would students go for branded tea of the cheapest
on the shelves?
Cheapest as they are students.
Wednesday, 28 June 2017
Friday, 23 June 2017
3MW primary and secondary research
3MW primary and secondary research
The primary research for this task is the work that I have
done myself. This is writing up the questionnaires for people to read,
analysing what I am going to do for my task and then figuring out what sort of
memes and people I am going to need for it. All of the primary research I would
have had to do myself.
For the secondary research, it was the job of researching what
sort of memes that would be suitable for the documentary and making sure that
nobody went off topic with it. I had to make sure that the content they were
going to discuss was PG and that it would not offend people. I also researched
other documentaries like the one I am making so I could get an idea on what to
do. By carrying out this secondary research, I found out that a meme that I used
in my 3MW was used in the industry world by virgin, who copyrighted it and it
had to be taken down. All of this research was other peoples work.
location recce form
PRODUCTION Meme documentary SHEET NO.1
SCOUT George
Docwra DATE 19/05/17
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LOCATION:
W16 studio room
SITE East Norfolk Sixth Form College
ADDRESS Church Ln, Gorleston-on-Sea, Great
Yarmouth NR31 7BQ
PHONE NO. 01493 662234
CONTACT
01493 662234
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AVAILABILITY:
C Block
DAYS OF THE WEEK
Monday, Wednesday and Friday
TIMES OF THE DAY
11:40-13:10 14:10-15:40 9:50-11:20
SPECIAL ARRANGEMENTS
none
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PARKING:
none
DISTANCE/TIME FROM
HOME: none
POWER CAPABILITIES:
none
OBSERVATIONS:
none
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Proposal of memes
Proposal of memes
Concept view
For this production, we will set out 2-3 interviews where
people will talk about the history, why memes are funny, how they have
progressed over the years and how they are being used.
It will be presented in a series of interviews and
educational. The target audience will be for teenagers to young adults. We will
be filming in the college probably the coffee shop or a secluded area. By doing
the documentary, we aim to show people how memes have become a new thing and
how they are used to humour people and how they have grown in the years. There
will not be a budget for this film, as all will be provided to film the
documentary. We will just use the camera equipment and computers for editing.
It will be me and Joe who will be organising this documentary; I will ask some
others to take part for the interviews. We will not need other crewmembers or
experts and we will not need costumes. The interviews will not be question
orientated, they will be the people explaining to us what they think has
happened, with a rough guideline of what we have told them to do it about. We
hope to achieve that the knowledge of memes will be interpreted.
For our research we are doing a series of interviews with
people that will tell us the history of memes, how they have developed over the
years, why they are funny, what different memes there are, how they are used in
the industry and their own opinion of memes. We may also conduct a questionnaire
about memes to get other people’s opinions and the knowledge about memes
because not everyone uses them for the same purpose and to see how far there
limit will go when they are looking at memes.
Secondary research
Production Schedule
Production Schedule
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Name(s):
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George
Docwra, Joe Smith
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Production
title:
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Meme
Documentary
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Production dates:
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08/05/17, 19/05/17
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Date & Time
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Activity/Scene
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Personnel, equipment & Props
Required
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08/05/17
14:10-15:40
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Interview
of Lucas
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Camera,
tripod, microphone, lights, set room, Lucas, Joe, James and George.
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19/05/17
9:50-11:20
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Interview
of Peter
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Camera,
tripod, microphone, lights, set room, Lucas, Joe, James and George.
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Questionnaire of memes
Questionnaire of memes
1
To you, what would say a meme is?
2
When you were first introduced to memes?
3
How have memes affected your life?
4
Do you know the history of memes?
5
How have memes been developed over the years, and how they
have their own cultural following? Do you think memes are a good thing?
6
What is your
favourite meme?
Friday, 16 June 2017
An introduction to the news
An introduction to the news
Part 1
BBC News -- 8pm TOTH (Countdown, Headlines, Titles) from
Broadcasting House (18/3/2013)
Press regulations with labour. Conservatives and liberal
democrats all three leaders claimed the credit. However, there is no framework
that it is underpinned by law.
Cyprus bailouts for attacks for saving with bank closings, Fire
deaths trial the killing of her six children, Iraq war 10 years on, the death
of frank Thornton.
The stories that were shown were just brief clips of what
had happened. They also show the opening credits of what they are going to be
talking about so you get an idea on what is going to be talked about.
Part 2
Annita McVeigh – presenter, female born in 1982.
Her role is present the news and let the public know what is
going on in the world.
The skills that she needs and other newsreaders need are:
ü
To be a confident speaker
ü
Have good research
ü
Factual news
ü
Be able to think on the spot if something occurs
ü
To be able to work with the crew and the other
presenters
Part 3
News ordering is they able to make flexible decisions about
the topic, order, number and length. They have to make sure they know what to
talk about with each topic; the order the news is going to go in, the number of
what to talk about and then how long it is going to take.
Affiliate - A local station that subscribes to the services
and programs of a network. Anchor - The newscaster who hosts the studio portion
of the newscast. The anchor is the
dominant voice in the presentation of the news to the audience.
Terror attacks and world events are most likely to be shown
on the news first because they are dramatic and they grab the viewers’
attention more than a fraud case. Crime rates rising in the UK or in certain
areas, this grabs the public’s attention because it concerns them and their
family. The things that will grab the most attention form the public like what
is happening in the houses of parliament and the government and war topics.
Then they can get onto the things that bore other people. The other stories
will appear on the news but they won’t have much of a grab than the other news
will. They may also appear on other news articles like the newspapers and
magazines other types of media information sources like phones and computers.
The term slow news days means that a time when media organisations publish
trivial stories due to the lack of more substantial topics. The final story of
the news’s function is to grab the viewers’ attention because they may be
getting bored of the news that has already been playing and they may want to
turn over, so if there is an interesting story then they will not feel that
need to change the channel. They could grab the viewers’ attention by covering
some of the points they have already listed about a popular topic like the 10-year
war I have previously stated. The final story is called a kicker to express
what is happening in the world. They will show what is happening in the world.
Major events like the terror attacks in the UK.
The G & R is an independent record label based in
London. It was established in 2007, set up by Cockney rejects guitarist Mick
Geggus and Andy Russel with the intention of recording and promoting new
material from established and new bands.
News values are sometimes called news criteria and they
determine how much prominence a news story is given by the media outlet and the
attention it is given by the audience.
An analysis by J. Galtung and M. Ruge showed that several
factors are consistently applied across a range of news organisations.
Part 4
Bias through selection and omission
Omission – someone or something has been excluded.
Selection – the action of choosing someone or something as
being the best or most suitable.
Bias – leaving out one side of the article
Editor chooses to use or not to specific information.
Example of this would be the Robert D. Mare abstract.
Bias through
placement example
Placement bias is the manipulation of the order and
placement of information in order to distort the impression left in the reader.
Liberal methods often use placement bias to obscure important facts
unfavourable to their argument, and to promote their claims beyond what is
justified.
Bias through headlines
Bias through headlines are the headlines must read part of
the news story’s because they are often printed in large and bold fonts.
Headlines can be misleading, conveying excitement when the story is not
exciting, expressing approval or disproval. Example of this is -
Bias through shot selection and camera angles – they gather
photos though the emotive nature of the image used to illustrate the story like
with the thousands in S.F march to protest for the equality for all.
Bias through names and caption - how an individual, group or
organisation is designated and the labels used to describe them. An example of
this would be the thousands in S.F march to protest. This was for the
homosexual rights.
Bias with language - Biased language insults the person or
group to which it is applied. In denigrating others, biased language creates
division and separation. In using biased language about races and ethnic or
cultural groups, speakers and writers risk alienating members of those groups,
thus undermining the communication and shared understanding language should
promote. The term-biased language refers to words and phrases that are
considered prejudiced, offensive, and hurtful. Contrast with bias-free language
or unbiased language. Biased language includes expressions that demean or
exclude people because of age, sex, race, ethnicity, social class, or certain
physical or mental traits.
An example of bias is - Bias is a tendency to favour one person,
group, thing or point of view over another, often in an unfair way. Bias can be
a personal opinion or a more public opinion, such as a news story, that only
presents facts that support one point of view.
Friday, 9 June 2017
Monday, 13 March 2017
Friday, 27 January 2017
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